Communication Studies Alumna Interviewed in Progressive Magazine

Our communication studies alumna Karla Babić, now a Corporate Communications Specialist at Carlsberg Croatia, spoke in Progressive magazine about the everyday aspects of her work.

Karla Babić graduated in communication studies from the Catholic University of Croatia in Zagreb, and already during her studies she actively worked in the field in order to gain practical experience and better understand the direction in which she wanted to develop her career. She gained her first professional experience through engagements in PR agencies, as well as at radio stations, where she had the opportunity to become familiar with another side of the communications industry—journalism.

“Working in these environments allowed me to gain first-hand insight into the dynamics of media relations, content creation, and reputation management, and to make a decision about my professional direction. It was precisely through these early experiences that I realized I am most drawn to the strategic aspect of communications, that is, their role in shaping brand perception and long-term relationships with the public.”

You can read the full interview at the provided link.

Source: Progressive.hr