Communication studies students visited McCann Zagreb agency

Graduate students of the Communication Studies program visited the McCann Zagreb agency on Thursday, April 10, 2025. The students were welcomed by the agency's director, Ivica Skočić, and strategic planner, Mate Šola. Through an informal and interactive discussion, numerous topics important for understanding the contemporary communications industry were discussed.
 

The daily challenges of working with clients, team management, and the creative processes behind successful campaigns were discussed – from the initial idea, through the brief and concept development, to the implementation and evaluation of results. The study visit was held as part of the Crisis Communication course, led by Assoc. Prof. Davor Trbušić. McCann Zagreb is just one of a number of renowned agencies with which the Catholic University of Croatia has concluded an agreement on the implementation of student internships.