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Professor Brstilo Lovrić in the weekly magazine Lider

The Head of the University Department of Sociology at the Catholic University of Croatia, Assoc. Prof. Ivana Brstilo Lovrić, gave a statement for the business weekly Lider as part of an article on the business and life habits and characteristics of different generations that are currently part of the working population. The comment published on the Lider magazine's website is reproduced in full:
 

"Each generation is shaped by specific social and economic circumstances. World wars, inflation, political turmoil and economic crises are just some of the key factors that shape attitudes towards money, work and life priorities. There are currently a number of generations in society, each with different experiences and values. The Silent Generation (1928-1945) is the smallest today, and its members grew up during the Great Depression and World War II, which shaped their values ​​such as frugality, a preference for stability and personal responsibility. Baby boomers (1946-1964), who are now between 61 and 79 years old, grew up in a period of economic progress, rising living standards and the development of consumer culture, which shaped their dedication to work, loyalty to their employer and why they attach great importance to stable employment and material success. Generation X (1965-1980), who are now between the ages of 40 and 60, grew up in a time of political and social turmoil, an energy crisis and fear of nuclear conflicts, which is why it is recognized for its skeptical attitude towards institutions and traditional authorities. Millennials (1981-1996) are now between 29 and 44 years old, they grew up in the era of the digital revolution and the global financial crisis, which shaped their focus on the balance between personal and professional life and the value of freedom in work." Brstilo Lovrić told Lider.

Generation Z (born between 1997 and 2012), adds Brstilo Lovrić, encompasses the younger population, aged 13 to 28. The circumstances in which they grew up were initially relatively stable and promising, marked by advances in technology, digitalization, and easier access to information. However, a series of global crises, including the COVID-19 pandemic, have significantly shaped their views on money, work, and career.

 

You can read the commentary and the full text at the link.