Communication studies students visited Heineken Croatia

On Thursday, January 23, 2025, second-year graduate students in Communication sciences visited the Heineken Croatia company, where they learned about the work of the Corporate Affairs Department through an interactive lecture and conversation.

The students were welcomed by employees of the Corporate Affairs Department, Ljudmila Bratko Gašpić and Antonela Matijević, who then presented key aspects of corporate business, including internal and external communication activities, managing socially responsible projects and strategic brand positioning in a dynamic business environment. Special emphasis is placed on the importance of sustainability and responsible business, which are recognized as the core values ​​of the Heineken company.

The study visit was held as part of the Ethics in Public Relations course under the guidance of Assoc. prof. Davor Trbušić, PhD.