Political marketing expert Palić gives guest lecture at HKS

A guest lecture by Marijan Palić, an expert in political marketing and election campaigns, was held on May 19 as part of the course Elections and Election Campaigns. Palić shared his knowledge with students about how election campaigns function in practice. He guided students through examples of election campaigns in Croatia and Hungary. Students also had the opportunity to learn which Croatian political parties have the best communication practices on digital platforms and which ones are lagging behind.